Our SME Expertise
Any successful startup company or SME requires an effective brand to create the right understanding for their target market. We apply the same principles and ethics to the development of an SME brand as we do for corporates. One of the most important aspects of any new brand development is designing for longevity – we ensure that the solid design principles used by companies for decades are applied to the new brand.
Every startup and SME also requires a strong digital presence to create the awareness of the products or services. Online searches are one of the main ways that people discover companies, and an effective social media presence and website is crucial to the decision making process.
Once the brand and presence is developed and running happily, the company needs to look further. How do you get new customers? By advertising, of course. There are many different avenues of advertising, from hyper-localised approaches to digital avenues and beyond. We plan, strategise and implement effective ad campaigns that bring in new business.
As a small business owner or manager, you probably don’t know how to effectively build a brand and reach new customers. Your job is to grow the company. This is why it’s important to have the experts on your side – our experience allows us to create an effective brand and approach that will create the awareness you need to get customers. The same designers, developers and managers that work with large brands will work on yours, translating the lessons learned to your business.
New brand design
Corporate identity development
Ad-hoc design requirements
Advertising campaign implementation
We’re more than just a catchy headline. We are brand storytellers. Data and digital divas. PR pros. Media masters. All tasked with one goal. To help you navigate the complex world of marketing through research, insights, understanding and execution.